- Analyse Current SEO Standing of Website
- Monitor keyword visibility reports and web analytics data to identify poor performing keywords and areas of opportunity.
- Perform Competitor Analysis on regular basis
- Plan and perform On-page Optimization
- Manage Webmaster and Google analytics accounts
- Execute and monitor email marketing campaigns
- Plan and execute Social Media Marketing campaigns
- Manage social media pages i.e. Facebook, Twitter, LinkedIn, Google+ etc
- Plan and execute backlinking strategies
- Research and analysis of the ongoing digital marketing efforts
- Identify new channels and avenues of promotion and business opportunities
- Produce end of campaign reports and analysis
- Working in close coordination with content team to identify and publish the right content for brand’s blog, website and social media channels.